11 Signs It’s Time to Redesign Your Website

Your website is like a child and means a lot to your business. You spent countless hours thinking about the design and planning the layout. Still, you have to be honest with yourself. It might be time to redesign your website.

We know that this isn’t a process you are looking forward to doing again, but it’s something you must consider if you want to make more sales. If your website is struggling, it’s time to make a change. We have some signs that let you know when it’s time to redesign the existing website.

Sign #1: High Bounce Rate

Your website’s bounce rate shows you the percentage of visitors that only visit one page during a session. An average is 40 to 55 percent, depending on the industry. If yours is higher than that, your website is probably creating a poor user experience.

If the customer doesn’t receive a good experience from visiting your website, what makes you think they will come to your location? It’s time to create a website redesign strategy to capture this traffic.

Sign #2: Slow Loading Times

Run your website through a speed tester. If it takes more than three seconds, you need to follow some website redesign tips to speed it up. Google says that 53 percent of mobile users will leave a site that takes more than three seconds to load.

Sign #3: Lack of On-Page SEO

If you want your website to rank, you must be paying attention to on-page search engine optimization. On each page, you should have a title tag, meta description, H1 tag, a URL with relevant keywords and internal links. If you aren’t implementing these practices, it might be time to redesign your website.

Sign #4: No HTTPS Security

Online privacy breaches abound and customers are worried. Your clients know to look for secure websites and won’t stick around if you don’t have HTTPS security. The Hypertext Transfer Protocol Secure (HTTPS) gives your clients the peace of mind they need to feel comfortable doing business with you.

Sign #5: Lacking Fresh Content

Your website won’t gain new visitors or keep the existing ones without fresh content. Marketers who prioritize content are 13 times more likely to see a positive ROI. By providing new information, you keep your audience engaged and create shareable content.

If you aren’t updating your site regularly, you might not need to redesign your website yet, but you should at least start posting more often.

Sign #6: Struggling with Mobile Capability

Your users are accessing your site with a mobile device. If your website doesn’t function correctly with a mobile device, you will lose your visitors, and they might not come back later. Worse yet, they might decide to visit a competitor’s website instead.

It’s possible to redesign your site with a responsive layout that makes it more compatible. Because a responsive design utilizes proportional units of measurement versus a fixed, it achieves a more dynamic layout.

Sign #7: Has Dead Links

Broken links will bring down your website once and for all. These dead links look normal, but they don’t go anywhere, or they take your visitors to the dreaded 404 pages. When your visitors see this, they leave. You have lost the chance to make a sale, and will likely never get them back.

It doesn’t take a lot of effort to find all of the broken links on your site and repair them. You can use a dead link checker, which will show you what links to fix. You can either remove the existing links or update them to the appropriate URL.

Sign #8: Navigation Issues

Navigating the website is essential if you want your clients to find the information they are searching for. Easy navigation is one of the top ways to increase customer experience. Visit your site as if you were a stranger. Would you know where to go next? Is the information you need readily available?

If you can’t find the information within a few clicks, neither can your audience. Spend time creating a website that is more user-friendly. This simple act helps you lower your bounce rate.

Sign #9: Brand Cohesiveness is Struggling

Look at your website. Does it match your brand and the image you want to portray? From your header to the logo and the font, everything must match and reflect your brand. Otherwise, your target audience isn’t going to remember you after visiting.

You might need a website makeover if the brand-focus is off. Yes, this will take some time, but it’s vital to increasing traffic and sales.

Sign #10: Doing Additional Technical Support

Are you spending more time providing technical support instead of focusing on your customers? If your website constantly needs technical help, it might be time for an update. During this time, you can evaluate your hosting options, framework choices, content management system and site navigation.

Avoid dealing with error messages by utilizing a customer-friendly website. Make sure your new site allows for the ability to grow, or you won’t be able to scale larger without another redesign.

Sign #11: Ineffective CTA

Your website must contain a call-to-action or there’s no reason to have one. Your visitors need to know what you expect. Then, you should monitor the CTA performance to see if adjustments are necessary. Look at the percentage of people that click on the CTA. This click-through rate shows if the CTA gains attention or not.

Redesign Your Website to Gain More Traffic

Your website is a powerful tool that allows you to connect with your potential clients. Along with a digital marketing strategy, you can’t neglect your website. If you notice the above signs happening with your website, it’s time to consider a redesign. Don’t be afraid of this change, but instead, embrace the opportunity to gain a larger audience.

With the right marketer by your side, updating your website will be a seamless operation that creates a quick return on investment. All that’s left to do is enjoy the newfound traffic you will receive.

Also read about 8 Ultimate Tools Every Designer Needs in 2020.