How to Use Quizzes for Your Marketing Strategy

Marketers are always trying to get their hands on the best, most effective, and sustainable content that will give them a competitive advantage in their business niche and increase sales.

However, they face quite a big challenge of getting into the most purposeful type of content worth their time, effort, and money. After much research, they’ve found the best working formula: to use quizzes as a part of their marketing strategy.

Quizzes are the most underrated type of content in every industry, which is really a shame. The trick is to know how to use a quiz generator to create a quiz most effectively and distribute it across all available channels so that you can pair it with marketing automation.

That’s precisely why we’re going to mention how effective they are and how implementing quizzes in your marketing strategy can give you the expected results.

Quiz Use Examples Across Industries

The best way to show you how effective quizzes can be for your marketing strategy is to point out some of the best examples.

So, let’s start with the retail industry and Z Gallerie. This brand is well-known for its commitment and dedication to providing accessories, art, and furnishings to amateur and professional interior designers.

Their quiz was meant to improve their effort to provide each current consumer and potential customer with the most personalized experience by asking them to leave an answer on what’s their favorite Z Gallerie style personality.

The main goal was to offer each prospect a range of personalized product recommendations to sell more products. The other great example comes from the software industry.

The brand, Cloud Sherpas, specializes in cloud technology and advisory services. Their quiz was used to analyze their customer base and determine which target audience gave the best, most qualified leads.

Each of these brands used a quiz to achieve their business goals, analyze their target audience’s demographics, and improve their sales efforts.

How to Create a Quiz

The first step towards using quizzes for your marketing strategy is to select the title and determine the right quiz type according to your marketing needs. And make no mistakes, choosing the right title matters significantly as 80% of internet users won’t waste their time on something if the title is wrong.

Therefore, choosing a title dramatically matters. You can choose it by following these steps:

• Add the word “actually” – the word ”actually” can significantly improve your title’s readability and make your quiz worthy of checking, in the eyes of your prospects.
• “Which Are You” – already a classic, this type of title allows you to form a deeper relationship with your target audience.
• “Celebrity Personality” – people love celebrities, as simple as that. You can make your quiz more attractive to your prospects by adding the celebrity personality angle and count on grabbing their attention.

Now, the title is one side of the story, and choosing the quiz type is the other. Two options work the best in this case scenario:

• The personality quiz – This is probably the most effective quiz type for serving your marketing purposes. It helps a business categorize their target audience into personalities. If you’re a brand that sells software, this quiz helps you personalize your offer according to your consumers’ preferences.
• The knowledge quiz – This is the most common quiz type that’s simply perfect for establishing relationships with consumers across different social media channels. Brands can find out what their prospects know about them, what products they like the most, what could be better, etc.

How to Personalize Your Quiz

So, you’ve created a quiz with an attention-grabbing title that serves its primary purpose. The next phase is to craft the right quiz questions. Here are a couple of good ideas:

• Make your quiz more personal – your brand’s personality can do wonders for making your consumers feel comfortable and close. So, make your quiz more personal to get closer to your target audience.
• Use visuals – nothing will convey your brand’s message as carefully selected visuals, photos, and images. Use visuals for your quiz questions to additionally spice things up and keep it interesting. You can also turn your quiz into a game as gamification can help reach your audience in the right way.
• Keep it simple – modern consumers have a short attention span, just over 5 seconds. So, keep your quiz simple and to the point. Include up to ten questions tops.

Lead Capture

Hopefully, your quiz will produce the expected results so that you can start capturing those incoming leads. To do that, you’ll need a lead capture form. The best thing about lead capture is that you can use it to grow your list of contacts so that you can harness the power of marketing automation and let technology do all the hard work for you.
Here are a couple of good steps to do it:

• Take the initiative – if you want your consumers to do the expected action, you need to give them a good reason to do it. They won’t leave their contact information without a good incentive. So, offer a gift, free giveaway, or a free e-book to make it more attractive.
• Be honest – the last thing you want to do is to tell your prospects one thing and then do something completely the opposite. Let them know that your quiz is a part of a marketing strategy. It will be much easier to collect their contact information as they will give it freely if interested.

Distribute Your Quiz

Now that you have a fully effective quiz that gives the wanted results, the only thing left to do is to share it so that more people can see it. Sharing your quiz on social media allows you to improve your marketing automation follow-ups and seal the deal.

Thanking your participants is always a good trick, but the best move is actually to encourage them to retake your quiz. When the time comes, ask for testimonials to build trust and convert your leads into loyal consumers.

Conclusion

So, as you can see, there’s a lot more to implementing a quiz into your marketing strategy than just asking some questions and getting some replies in return.

If you do it right, you’ll be looking at fresh, highly qualified leads that will make your conversion rates go sky-high: more leads, more revenues.

Get an effective and feature-friendly quiz generator and create a quiz that will suit your marketing needs.