Graffiti in Print Advertising: 20 Examples
2Graffiti has long held the public’s interest and it continues to defy traditional art. The hipness associated with so-called street art quickly found its way into popular marketing in the 1990s,
and since that time, graffiti in advertising has proven to be popular with not only urban brands, but with other offerings as well.
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Being that it takes a unique talent to successfully utilize graffiti in marketing, here are 20 examples of graffiti in print advertising to get your creative juices flowing:
WWF: Tagged Rhino
This World Wildlife Fund ad aims to showcase just how hard humans are on our fellow animals.
Toyota Matrix
This eye-catching graffiti ad offers a creative peek at the offerings aboard the Toyota Matrix.
Sony PSP Tags
While their graffiti-themed marketing campaign for the PSP gaming system didn’t go so well, Sony did offer up some creatively designed and placed ads around New York City.
Fresh from the Streets
Fresh from the Streets
This unique ad allows for viewer participation where the graffiti is concerned.
HP Graffiti Wall
Another tech company to try its hand at graffiti, HP, launched several “graffiti walls” to promote their TouchSmart technology.
Jarritos Strawberry Soda
A beautifully done graffiti ad for a Mexican-made strawberry soda.
Unicef Vaccines
This ad from charity Unicef makes clever use of the local environment, resulting in a great looking ad.
Zurich Insurance
Another graffiti/reality combination piece, this ad warns viewers of the dangers of an uninsured vehicle.
Simplicity in Graffiti
This EuroStar ad utilizes graffiti more in the sense of the act than in the result, achieving a nice, simple look.
Food in the Hood
This edgy ad uses graffiti to get across an urban feel given the restaurant’s location, making for an enticing minimalistic look that is sure to catch an eye or two.
Mountain Dew Extreme Films
This clever combination of movie elements works well to market a Mountain Dew-sponsored film festival.
I Hate Ugly
You know your car is hot when…
Killing Me Softly
Radio may be a declining medium but that hasn’t stopped clever marketers from reminding media consumers what it has to offer.
Adidas: No Graffiti!
These bus stop ads by athletic company Adidas use the simple idea of graffiti to draw extra eyes to their offerings.
Back Pain? No Problem
Even pharmaceutical firms are getting in on graffiti as is evidenced by this full-size ad spot from aspirin-maker Bayer.
Muscle Pain? Same Answer
Another great looking ad from Bayer, this one focusing on a different kind of pain in its graffiti.
GE Fridges
This beautiful outdoor ad spot offers a unique take on refrigerators made by General Electric.
Volkswagon Golf
Real car, graffiti fire and one hot ad.
Chevrolet Tuning Show
This flowing Spanish script invites one and all to a Chevrolet car show.
Peace, Love and Linux
These simple street ads were developed by IBM.
Wonderful as always.
But the text in the “Chevrolet car show” is portuguese not spanish.
Thx
Awesome art! I have been a graffiti artist for years and it is cool to see it being recognized as ART.