Basic Rules for an Impressive Web Design

An impressive web design is one that stands in the minds of ultimate users even hours after quitting the system. You don’t need to paint it for perfection, but build it carefully with certain essential factors. Simple, to the point, precise and reliable content wins hearts and sustains there for future use as well.

If you fail to bring in the real essence of your business through your website, then all your efforts end in vain without any say. There are certain basic rules to be followed for making your web design an extraordinary one.

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The most predominant among them are:

Menu and Navigation

Positioning your menu should be done systematically in a strategical order of the elements. Generally, the users tend to access the information that is listed on the top of your ‘Home’ page. Ensure that the main Menu has links to all the important pages and the main keywords are placed in the pages when a user clicks on a link. Introducing direct imperative links on your homepage aids in enhancing your conversion rate and fits the requirements of the search engines. Do not place your menu in a monotonous order; you can place them vertically and horizontally. Take special care when it comes to setting up your submenus. It should also be obvious and if it is not visible, there are chances that you fail to generate much traffic on these pages. Do not extend your menu to a third level. Design your website in such a way that most of the prime important content is placed and accessible on the second level menu pages.

Simple, easy and quick navigation encourages the user to browse through all the pages on your website and will also influence him to return to your website again. Improper navigation may increase the loading time and irritate your target group, and search engines do not like websites that take much time for loading. Make sure that your website has more internal navigation links than external ones, as the latter has possibilities of diverting the user’s attention.

 

Brand impact and readability in colors

At the end of the day when you sit back and think of the reasons behind developing an impressive website, you will find that it is about creating a brand impact in the world that you have chosen to thrive. Your website should be designed in such a way that it prioritizes your brand and brings out all the outstanding attributes that distinguish your brand from your competitors. Instill the pride of using your brand among your target group and they’ll become your trustworthy brand ambassadors by spreading the goodness of your brand through the ‘Word of mouth’ (WOM).

Colors reflect the voice of your website, and always make sure to use readable colors for the main text and content. Saturated colors should only be used for important links and titles. Use a combination of 2 to 3 pleasing colors throughout your website for your content, along with appealing background colors and at least 2 special colors for signature.

 

Graphics and Fonts

Avoid the overuse of graphics as they tend to occupy more space and end up in increased loading time. Too much graphics at the cost of sensible content will frustrate and confuse your users. Use graphic designs only when they are really needed. Make use of standard fonts to instill the professional look in your website and modish fonts may not serve the purpose and may be tetchy in the eyes of the users.

Boost your web designing ideas with these basic rules that can aid you in developing the best-in-class and out-of-the ordinary website.