How to Use Twitter to Promote Your Business

Social networking is a big leap in the world of communications. It has transformed the way people communicate with each other. Millions of people use these social networking sites to not only keep in touch with friends and family, but also to further their business interests. One such popular social networking site is Twitter.

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Twitter helps people to stay updated with information. It helps people to read the messages of their contacts. These short messages that are typically about 140 characters are called tweets and it enables the writer to share their thoughts, ideas and happenings with the rest of the world. Anyone can know what the user is doing ‘right now.’ These tweets can be seen by all users or just by users on their contacts list, depending on their privacy settings. Users can subscribe to other’s tweets and this is known as “following”.

It was created by Jack Dorsey in 2006 and it has taken blogging and social communication to a different level. It has more than 200 million users worldwide. Besides Internet, it can also be accessed through smart phones. It is also available in many languages like English, Spanish, Japanese, German, French and Italian.

Why Tweeting?

Tweeting is a great way to promote your business. With more than 200 million users, it gives you a wide reach for your business. Your tweets can explain your business or provide updates on any new products or services or simply talk about any aspect of your business. Besides, telling people about your business, it is also a great medium to help to know what others are thinking about your business. It helps to get valuable feedback from users about your products and services. You can also know about the latest events, happenings and trends in your industry. This will help you to stay updated with the latest trends and based on this information, you can update your operations to remain competitive.

You can send messages about your promotional products to your Twitter followers and this can give good publicity for your business. As an example, Dell Company earned more than $1 million in sales by sending a private message to its subscribers about their special promotional sales. The response was overwhelming and it proved to be a bounty sale for the company. This example goes to show how Twitter can be used proactively to sell your products and services to the millions of people who use it around the world.

It is also a good means for business networking. You can meet different kinds of people related to your business and help build connections. It is a good platform to forge new business connections that can profoundly increase your business operations and revenue. It gives a face to your business and you can even possibly get some help for the problems that may surface in your business. These are all the reasons why you should tweet to promote your business interests.

How to Tweet?

The first step to begin tweeting is to understand how it works. When you know the operations and its benefits, it will help you to begin tweeting. The next step is to get a free Twitter account. The sign-up process is simple and self-explanatory. When you go to twitter.com, it will prompt you to create an account with simple details like name, email address, password and so on. After you sign-up, get a handle that is related to your line of business. You can even create multiple accounts – one for your business and the other for your personal use. Create a profile for yourself. Use good choice of words as this is the first thing people will notice about your business. It’s a good idea to spend some time to come up with a profile that best fits your business. You can even add a photograph if you like. In general, a photograph can give you better credibility. You can opt for your business logo instead of any personal photographs as this tweet is related to your business. Once you complete this process, you are all set to tweet.

The next step is to look for people who share similar interests. You can visit search.twitter.com to find people. Once you meet a few people, look at their followers to find more people with similar interests. Monitor their conversations and join them when you think you are ready to say something meaningful. Once you have some contacts, you can start posting tweets.

To start with, you can post links to blogs and other documents related to your business that you have online. This will help you to build your list of contacts as well as learn how it works. Once you get a good grasp on its working, you can start micro-blogging or sending messages to your list of contacts. This will help you to build your business and network better. It is a good idea to tweet daily because this will help you better to achieve your business goals.

You can popularize your twitter page by including it in your email or blogs. This will give better visibility to your tweets and more and more people will follow your messages. You can even make a mention of it in your business website.

Using your twitter account, you can send promotional messages or share information about your business or you can even post some good links and resources related to your business. Use this platform effectively to answer questions or to get solutions to your problems. In short, it is a great way to enhance your business and so make the best use of this opportunity.

Tips and Tricks to Tweet Your Business

There are some tips and tricks you can follow to get the best out of twitter. Firstly, you should understand that you what you write is permanent and so a lot of care should go into what you write. The choice of words and the tone should be neutral and at the same time, should convey the meaning crisp and clear. Be genuine and authentic about what you write. The best way to get more audience is to speak from your heart.

Never use this platform to thrust your products or services on others. It can even get you banned. Share information about your business and about your field in general. You will have an audience only when they feel they are getting some information, instead of just marketing. Avoid people who cause problems and keep away from any kind of spam. These are some of the tricks that can get you a large number of followers.

Conclusion

In short, tweeting is a great way to promote and develop your business. You can follow the simple instructions and tips mentioned above to get a larger audience and a wider reach for your business. Your messages are seen by people all over the world and there can be no better platform to talk about your business. So, use it wisely and appropriately.