Why is the Media so Effective in Attracting Attention?

In today’s fast-paced world, the media continues to attract people’s attention despite everything else also competing for it. Media experts are able to do this in several ways; the media is one of the most effective ways of attracting the attention of an audience.

Creative, Interesting Headlines

One of the primary ways how media experts grab the attention of the audience is using headlines. Most people only take two or three seconds to decide whether they want to read an article, and media personnel know this. They use headlines that have the following features to attract attention:

• Short headlines, consisting of no more than six to eight words, so people can quickly decide if an article is for them.
• Emotional language to capture reader interest
• Alliteration or other interesting use of words
• Words the audience is likely to know and use

Use of Images and Type Faces

Media experts know that images are more likely to grab a reader’s attention than long blocks of text. They break up the text with colorful, attractive images that will catch a reader’s eye as he or she skims the article. Photos and other images are usually large enough to see easily; there’s one image at the top of the article and several more scattered throughout.

In addition to images, many media experts use type faces to attract people’s attention. For example, they may put a few sentences in large font that they want the readers to pay special attention to.

Use of Social Sharing

In today’s world, social media grabs more people’s attention than any other type of Media. Media experts know this and use social sharing to their advantage.

They create posts on social media sites for each important story, use pictures and headlines to attract people’s attention and enable sharing so that the readers can easily post the stories to their own social media pages.

Audience Awareness

The most important reason why the media is effective today is that media experts make an effort to get to know their audiences before they write anything. This means that they:

• Do market research to find out what topics are of interest to the readers
• Look at trending topics on social media to determine what people are talking about
• Pay attention to comments in similar articles in order to create angles that are interesting to readers

They then write articles in a way that appeals to the members of their target audience so that they can get the attention of the largest number of people. After an article is completed, they may share it on particular social media sites and with certain groups within those sites in order to reach the audience they are aiming for.

Media experts are able to effectively attract customer attention because they understand their target customers so well. They build media campaigns around their audience’s needs and create articles, press releases and social media posts that address those needs so that they can quickly attract customer attention to their stories.