3 Important Data Alerts to Set

Analysis tools are only as good as your data. If your data is good, proper analysis of it will help you in your business for years to come, if not forever. However, there are many things that could happen to your data to make it unusable. If this is the case, you might get to the end of the month and find that your progress reports show nothing at all, given that they’re corrupted by unusable data. If this happens, it can really be a setback to your growth plan for your business. For these reasons and many more, it’s important to set up alerts in your analysis account, to make sure you’re always up to date with the best data your analysis firm can provide. These common alerts can help keep your entire data analysis in perfect condition.

Problem #1: No Data

No matter what is happening on your website, something will be going on. You’re going to get traffic, as well as comments, forms filled out, emails, and other traffic from a wide range of people and other websites. By analyzing the data that comes out of all of this traffic, you’ll be able to better tell when something is working and when it isn’t.

However, analytics ecommerce research is only as good as the data on which it runs. If you have a sudden loss of data, there’s almost certainly something wrong with your website. Either it’s not working completely, or the data collection for your website has suddenly broken. Either way, it’s important to set an alert to let you know if there’s a day where your website has no data whatsoever. Of course, you shouldn’t set this alert before your website is off the ground and generating a good deal of traffic. Otherwise, you might spook for no reason every quiet day.

Problem #2: Error Pages

Some people are very used to clicking on websites and getting a little message: 404, File Not Found. This content simply means that there is an irretrievable error on the page. In the case of your website, you’re going to want to keep those errors as absolutely minimal as possible for your customers. Set an alert to let you know whenever the number of 404s is greater than zero. Even one big error is a bad thing when it comes to a customer’s experience. You want to come across as a website that can be trusted, not one that will break every ten seconds.

Problem #3: Unexplained Traffic Dips

Your traffic numbers will go up and down. Every website’s traffic numbers go up and down. However, over time you’ll come to see what your usual traffic is, and how far it’s likely to dip on any certain day. If your website specifically caters to orthodox Jews, it’s probably not surprising to find that it undergoes a huge dip on Saturdays, for example. But if your website suddenly dips far below what it normally turns out, you might have a programming issue on your hands. Until you figure out your personal margin, set an alert to notify you for every 10% dip in traffic.