Marketers flood their target audiences with content through a large variety of media; among them digital media is easily the most. However, the memorability remains as the most vexing problem because customers tend not to remember the messages in the clutter they experience. This is especially true for social media like Instagram that has more than one billion active monthly[…]

Apple. Nike. Coca-Cola. Adidas. Mercedes Benz. The chances are that you can recall the logo of all of the above brands. As per Creativebloq, over 90 percent of the global population can successfully recognize the Coca-Cola logo. The logo of your brand is more than just a mere symbol consisting of text, color, shape, and letters. Instead, it is the[…]

With the number of email users expected to reach a whopping 4.48 billion in 2024, email marketing if handled with expertise can prove to be in an incredibly powerful marketing tool. Here’s a quick look at some of its top benefits. • Cost-effective Approach According to the State of a survey done by Litmus in 2019, email offers the highest[…]

With the growth of the internet, many things about SEO have changed. Because of that, most people think website SEO is hard. It has definitely become harder to rank higher on search engines. But there are still things that everyone can do to rank higher on search engines. Basing your website SEO solely on keyword research isn’t going to work[…]

Across the globe and industries, animated videos have become a powerful medium for marketers to ensure their brands get the kind of outreach they are aiming for. Driven by visual aesthetics, music, and a voiceover that helps stimulate viewers and, above all, the power to tell a story, make animated videos one of the most effective methods to share information,[…]

“Go to bed a little wiser than when you woke up.” – Charlie Munger Nowadays, many people are living their lives on autopilot mode; doing so many things but not learning anything. And this same group of people often wonders how someone can be so successful in their life. How can someone be so lucky? However, when we look at[…]

The rise of technical magic in applying filters to any photos has made everyone a photographer. It gives anybody a chance to appreciate the joy of capturing images. Whether you have decided to level it up and felt like you finally found your calling in photography or you just want the pleasure of having amazing images, you can surely do[…]

Introduction Graphic design for large format print is not as straightforward as you might think. Unlike when you create artwork for brochures or websites, large format requires a keen eye for detail. Keeping up with the constantly changing trends in graphic design is hard enough without having to change your style to suit the format or purpose of your artwork.[…]

Many companies are putting a premium on customer loyalty, which pertains to a client’s decision to repeatedly work with a business or buy from a specific store. Brands come up with all types of strategies not just to acquire new clients but more importantly, to turn them into lifelong customers. And there are many reasons for businesses to do so.[…]

Building a business and sustaining it for years is a rather different story from building an effective online presence for your brand. One may think that creating a business website is all that there is about this whole digital trend, but the truth is, there are other factors that you need to consider before fully acknowledging that your efforts have[…]