Impact of Artificial Intelligence in the Web Industry
0AI is pretty much a new way of life, a system that has begun to change the very fabric of modern business and lifestyle. With unprecedented achievements and promising imperative, AI is now a technology without alternative, a technology without pause. With AI’s recent interventions, the Web Industry has experienced major leaps in its functionality, user experience, and overall performance.
As of now, the web industry has become one of its key beneficiaries in the development and deployment of advanced, self-aware, and intelligent software tools that are giving websites a whole new perspective. With big data taking over human tasks and machine learning more refined than ever, AI applications have set a benchmark with aims to simplify, reconfigure, and improve website performance to a whole new level. In this article, we will take you to through 3 of the main areas where AI has impacted the most and given websites.
Use of ADI Tools
Among the many achievements that have led to the rise of AI, the introduction of Artificial Design Intelligence (ADI) tools in the web design industry have been the most astounding. With ADI tools, site owners are able to give a richer and more personalized user experience to their audience. This helps enhance the website’s appearance, organize its inventory, improve its search abilities, strengthen interaction with visitors, and allow digital marketers to build more accurate campaigns for their target customers. Since the web design process is often challenging in traditional environment, AI-based applications work by cutting away unnecessary clutter and combining a multitude of aspects to build a design that is not only unique but also highly functional and visually impressive. One of the earliest examples that led to the rising tide of ADI tools was the Grid, design software that was able to self-define, build and optimize modern-looking and customizable websites.
With its growing number of applications and innovative ADI solutions such as Wix, Adobe, Bookmark, Tailor Brands, Firedrop, and Squarespace, AI has become an indispensable part of web design. This has made web design more attractive, affordable and accessible to all types of businesses from online entrepreneurs and SMEs, to Large Enterprises. Many companies are now turning towards AI-based solutions to design their websites and auto-optimize them based on AI recommendations.
AI-based applications are now able to control several aspects of web development and design, transforming a handwritten user interface design to a sophisticated HTML markup code that optimizes and maintains itself. Here, everything from your content, typography, visual elements, navigation, and other graphical information can be routinely maintained based on the AI findings.
Site owners essentially need this during design decisions for their particular types of websites. In a typical scenario where a website that thrives from leads needs optimization for its Request for Quotes (RFQs) feature, certain changes will be in order to make it more effective, up to date and conversion-friendly. But since it requires a special type of conditioning based on the everyday interactions of the site’s visitors, human-based data collection and implementation techniques may prove insufficient and ineffective given the diverse and massive number visitors. Here, the AI works by effectively gathering all the information, generating analytics reports, and using a combination of metrics to create recommendations about the content, theme, color preferences, and other vital elements of your website.
AI Chatbots
The global market size of AI Chatbots will reach 1.3 billion by 2024 – Global Market Insights
There was a time when human representatives offered conversational assistance for different companies, particularly those that sold products and services online. However, accurate as it was, for many startups human representatives were burdensome, both financially and administratively. To fill in the cost vacuum, chatbots were introduced to help vendors manage their website visitors with affordable assistance that could answer basic queries that most visitors came up with. However, these chatbots were predefined under specific algorithms that made them frustratingly repetitive and unhelpful for many users.
Real Estate is the biggest sector benefitting from AI Chatbots with a recorded usage of 28%
To solve this particular problem, AI-chatbots were invented that used natural language processing to generate replies that were natural, genuine and human. These chatbots used deep learning and neural networks to synthesize answers for queries that were not predefined or fed to the chatbots system. Today’s AI-based chatbots are highly interactable and can produce sophisticated replies and answer queries humanly with unique answers. This has significantly boosted the practical and economic value of chatbot features in the web industry and put a dramatic shift towards customer-focused websites. With AI-based Chatbots, website owners are able to effectively engage their visitors and get their message out without any compulsion or disorient retention tactics. Moreover, with AI chatbots visitors are encouraged to ask for help, search more comprehensively to find products, and submit their feedback about the website.
The emergence of AI chatbots has been absolutely revolutionary in the web industry that has effectively bridged the gap between machine automation and human cognition. According to global research and advisory firm ‘Gartner’, customer interactions with AI Chatbots will account for 85% in 2020.
Web Diagnostic Tools
For most webmasters, AI has remained a key source for optimizing the functionality and user experience in web design. With recent technological interventions, AI has also become a source of one of the best diagnostic tools for the web industry. With the modern era of web design, AI-based precision diagnostic tools have emerged that can assess the quality of the website and pinpoint how they can perform better in real-time. With stricter standards of search engines such as Google and rapidly evolving trends in the web design industry, the quality of your digital footprint matters critically. But while many webmasters are able to achieve a high standard of web design, they often fail to properly maintain, modify and upgrade the website according to its era-appropriate requirements.
This varies particularly in when different regions have different trends and building universal store seems too much of a risk. For example, web design in Dubai may involve different trends compared to what web masters in Australia maybe following. Moreover, the constant repetition of tests and untimely upgrades and installations results in bogging the website down which further deteriorates its performance.
AI-based analytics tools of today such as Applitools can not only assess the quality of the web design but also provide real insights visually, structurally, behaviorally, in how to refine them for better performance. This has allowed webmasters to continue with their design endeavors without A/B testing or other complex procedures that designers have to go through. These AI tools can help webmasters test different types of data, examine its scope in web design, validate its progress and get it live without any significant human input. With time and practice, the AI can be trained to eliminate all the clutter of procedures that lead to unnecessary delays in the process.
Where is AI Heading in the Web Industry?
Where is AI heading next? We can’t say for sure. But we do know its rising tide of self-aware bots, ambient intelligence, and advanced machine learning capabilities can now design things that are unique and independent of human cognizance. These achievements in AI technology have made the web more accessible, experience-full and efficient for both the provider and consumer. From basic AI chatbots features to ADI platforms and web diagnostic tools, websites and online stores that we know today will be leaps ahead in only a few years to come. Similarly, data analytics, UX, digital marketing, and other key counterparts of the web industry will become more sophisticated but affordable through AI. But with its every new entry in the web technology, we still don’t know for certain if AI-based applications will eventually become indistinguishable from human representatives or not. Even if it does not, one thing is for sure that AI in Web is now a technology without substitute.
