The Do’s and Don’ts to Consider for Graphic Design

Graphic design is the process that allows you to make visual communications with the help of fonts, colors, shapes, and much more. The attractive advertisements, eye-catching websites, nicely designed posters are the best examples of graphic design.

Designers must have practice, planning, ideas, and experiences to use the visual content carefully. The proper utilization of design elements let you create appealing designs. Companies always try to make the best use of graphics in logo, product, as a part of promotional activity. That’s why graphic design is highly essential for companies as marketing is the foremost requirement for any brand.
The graphic design industry is always changing and coming up with some latest things. Being a designer it’s really important to stay with the trend. It can be a custom logo, web design, and a lot more things that may change frequently. When it comes to design, the human eye is always looking for something unique and creative. An outdated design won’t be able to fulfill the purpose to attract users. It allows you to make something extraordinary and shine out from the others.

However, along with that designers need to look out for many things before embarking on the design. The do’s and don’ts is highly important to consider. So, let’s discuss those.

Do’s of graphic design

1. Adapt for print designs

Most of the designers forget to think about this important point while making a business logo design. In this digital era, most of the designs are made for digital screens. However, the fact is that print designs should not be avoided.

Your professional logo design can be used in the magazine, newspaper, letterhead, business card, and much more printed forms. And in this case, it should not lose the originality. Even this time it can be used in any color that can be black and white also, so make it accordingly.

Sometimes, designers ignore the significance of the printed design. When in any situation the same design is used as a printed form then it will be unable to grab the attention. Therefore, do make your design for the printed media along with digital.

2. Choose font wisely

Fonts are a really important part of graphic design and it must be chosen carefully. It must be suitable for the design you have used so that we get the perfect appearance.

Make sure the aim of the font is to make the design even more alluring not to confuse customers at all. So, you should limit the number of fonts in the design as per the requirement. You can use one or two fonts in your design which looks appealing together. Even the simple font is capable enough to capture the attention of people.

There are many types of font available, you can choose any single which fits your design. Make sure any font you choose must be legible enough in any size. You may never know where your design can be used, so choose the font properly. Hence, be playful with the font by selecting the right one for your custom logo.

3. Use white space

Don’t ever ignore the significance of white space in graphic design. It seems like nothing but the wise use of it makes your design meaningful and appealing.

The white space in the custom logo lets the user focus on the goal or main area of the design. If you want to highlight any area or want to focus on anything then the use of white space becomes important. The value of white space may even increase when it’s used properly wherever needed. It’s not necessary that it must be only white, the background image, any other color also can be used in it.

Designers can use their creativity and make the best use of the negative space to convey some meaningful message. You might have seen many such popular logos that have implemented this approach. Thus, do consider this point as very important while making a professional logo design.

4. Make it illustrative

Another very important point to keep in mind while designing. Try to make your design which is illustrative from images and icons.

People would spend limited time analyzing your design, you need to do something which lets them understand in a minute. Try to use graphics that are meaningful and appealing as well. Viewers don’t like to see the long written text, rather prefer to see it visually represented.

For instance, if you are designing for any courier delivery service company then rather than text, you can include the image of any transportation vehicle or something moving objects. It will make a huge impact for sure. Hence, try to make your design visually meaningful.

5. Alignment is important

Another very crucial point that every designer must keep in mind. The alignment shows your design much more appealing and looks everything organized. Without proper structure it’s difficult for the viewers to understand the design otherwise it looks messy. There should always be symmetric which looks aesthetic. So, make sure that you have properly aligned every component carefully.

Don’ts of graphic design

1. Ignore your audience

While making any type of design whether it’s a custom logo, web design or anything make sure you keep your audience in mind. Your design must be similar to the audience you have.

First of all, you must understand what type of audience is going to be a part of the business and then accordingly start designing. Even the very alluring design but not able to grab the customer is not worth it. Knowing your audience lets you choose the correct symbol, color, and various other things.

If the company is targeting kids as their primary audience then the design must be colorful, playful, and bold. This way you can successfully grab the audience’s attention.

Hence, never ignore your customer while making any design. The primary goal of the design is to attract them so it must be according to that.

2. Forget hierarchy

The proper execution of the hierarchy lets the viewers capture the most important part first. It helps you focus user attention at the right place. In this, you can make the most important part bold, larger so that the user would capture it first. You need to decide on your priority what section of the design must be seen first by the users.

As the name suggests everything must be hierarchical. For instance, while making a design for a website, the most important part is the name and business logo design so it must be seen first. Then comes service or categories in the header section and after that other things. Therefore, this is how hierarchical design is important.

3. Use of stock images

Do not use stock images in your custom logo or any other design. Stock images can be a cheaper solution when you are doing any project. However, when it comes to professional design, it’s never recommendable to use it.

Stock images are being used by many people and if you use the same in your design then it looks very common and unable to capture the user’s attention. It’s a better option to have your own unique design which nobody has used ever. Designers need to make it as per the requirement and then use it in business logo design.

4. Inconsistent

Another very crucial thing that every designer needs to keep in mind. While making a design for any purpose make sure you are consistent.

You should not use different colors, fonts, in the design every time. Your consistency is your identity and every company has its own predefined color, fonts, icons which you should follow. Don’t redesign it otherwise the brand will lose its uniqueness.

5. Too many effects

It’s better to have simple and attractive effects rather than making it complex. The simple designs are also able to capture attention more effectively. No matter what trends may come and go but the simple designs are always a better option to go for.

It’s a complete myth that simple design won’t be attractive enough. Designers can make it alluring using their skills. You can take the example of Google homepage, it’s just a search bar and custom logo, still able to get attention. They haven’t added too many effects.

Complexity in the custom logo doesn’t lead to attractiveness if it’s not properly designed. This is one of the things which you should take care of while making designs. Clean and simple are easier to recall after the years also and keep your customer engaged with your brand. So, do not add too many effects in graphic design and make it complex.

Wrapping up

A good design is something which is made with considering all the aspects in mind. A lot of things must be considered by the designer to make the perfect design for business logo design, web design, posters, and much more.

Designers need to be very much clever in making designs for any brand. Any design is only successful if it’s created with all the things in mind. The above-mentioned points show the do’s and don’ts to consider graphic design to get the best result.