Top Tips to Help you Optimize Conversion Funnel in Magento
0For businesses, conversion is a major goal because it is related to the profits business make. This is because a high conversion rate translates to high sales for businesses. When it comes to e-businesses, conversion is much more important and is a one-way ticket to an e-business’ growth. This is why many e-store owners and e-commerce marketers focus on conversion optimization and invest time, resources and tools to ensure that they achieve conversion optimization.
Magento is a secure, fast, and easy-to-use shopping cart that comes with an impressive range of features excellent for businesses to make and increase profit. The best part is that Magento stores are compatible with an array of devices, platforms and applications. Its diverse compatibility is one of the many reasons why it is the perfect store for e-businesses. While Magento stores offer excellent functions and facilities, it is not enough to achieve conversion optimization. Without the right strategies to optimize conversion funnel, businesses risk ending up with little or no return on investment (ROI) and low revenue generation, even with an excellent store like Magento.
As such, to achieve successful conversion optimization, it is best to draw out and adopt certain strategies to complement your Magento store and ultimately, optimize conversion funnel effectively. No doubt, there are several conversion rate optimization strategies but finding and adopting the most suitable strategy for your Magento store is essential to achieving a highly optimized conversion rate. While conversion funnel differs from e-store to e-store, certain conversion optimization strategies cut across all e-commerce platforms and will help achieve the goal of optimizing your conversion funnel. Here are some great and common strategies to help optimize your conversion funnel.
Introduce Incentives on Your Home Page
The truth is, customers are more likely to purchase a product or service when there are incentives to motivate them. Optimizing your homepage with incentives such as coupons, sales, promos, or discount deals is a great way to stimulate conversion, and, ultimately, increase sales.
Adopt a Faster and Simpler Checkout Process
When it comes to e-commerce, one of the major hurdles customers have to deal with is at the checkout process. Most times, checking out requires extensive (and even unnecessary) information with too many steps, which can be a turn off for some customers even at the final stage. And this can significantly affect your conversion rate. The best thing to do as an e-commerce store is to improve your check out process to ensure that customers go through as little hassle as possible. This will help you avoid losing potential conversions, increase sales and make profit. Providing your customers with good customer experience is all the magic you need.
Make your Product Pages UX Friendly
Typically, most e-commerce store owners and most especially, developers put in more work on the landing pages or the home page, without doing much on the product pages. This is ironic because, conversions are generally made on product pages, and if your product pages are not user friendly despite having an impressive homepage or landing pages, then conversion may be easily affected. You must create a well defined product page that will not only attract customers but also prompt them to make a purchase. Optimizing the product pages to offer better user experience is an excellent way to optimize your conversion funnel. Fortunately, Magento has several facilities and functions that can help you create UX friendly product pages and boost customer experience on your store.
Improve the Search Engine Feature
Magento comes with a decent in-built search engine but this search engine alone may not deliver excellent results, which can be frustrating for customers. Customers want a highly advanced search engine that can auto-complete, filter results, or suggest the best related items with just an input of the keyword. This is why it is necessary to invest in an advanced search engine to offer your customers a better and easier experience when navigating your Magento store. While you may opt for integrating a 3rd party search engine with your Magento e-commerce, the good news is that the Enterprise Edition of Magento 2 caters to all the advanced search needs of customers. With this edition, customers can stop words, set weighted attributes values, and search synonyms with ease.
Speed, Speed, Speed
Let’s be honest, no one wants to spend unnecessary time on a website that takes too much time to load. You may lose conversion even at the check out process if your Magento website is slow. This is why it is highly important to invest in a quick loading Magento website. The faster your site is, the more likely you are to make higher conversions. A quick loading website provides better user experience for your customers and gives your Magento e-commerce a fantastic reputation.
Optimize Payment Gateways
One other way to optimize your Magento conversion funnel is by ensuring that you adopt the most secure and popular payment options. Handling transactions with payment methods that your customers are familiar and comfortable with is a step in the right direction if you want to optimize your conversion funnel.
Common payment options such as credit cards, PayPal or Stripe Gateways are great options and are highly beneficial to you as a store. Also, newer versions of Magento such as the M2x come with a built-in PayPal payment system which offers multi-currency and multi-lingual features and the ease of making transactions on your Magento website.
Create a Fantastic Landing page with Unbounce
Another great way to improve and optimize your conversion funnel is to create a great landing page on your Magento website. With helpful CMS tools such as Page Builder, you can easily create a landing page on your Magento store. But another excellent way to do that is to integrate your Magento website with Unbounce. Unbounce is a landing page software targeted at marketers and advertisers. With Unbounce, you can create alluring landing pages that offers quick loading and are fully optimized for mobile traffic. This option offers a more wholesome Magento development service that is great for optimizing conversion funnel. Integrating Unbounce with your Magento website helps you create high converting landing pages in no time. It also comes with a wide range of tools to help you seamlessly integrate with your email software, generate results, and add any type of script to your landing pages. Also, Unbounce offers triggers and targeting rules that are customizable and which allows you to manage and increase your conversion rates with zero hassles.
Provide Excellent Customer Service
As an e-commerce, customers will, most likely, have enquiries, suggestions of even complaints from time to time. It is important to, as much as possible, interact with and answer customers’ questions. Apart from offering good customer service on your store, it is necessary to be available on any online platform that serves as a medium of communication between you and your customers. Customers are more likely to stay with a brand or business that maintains a level of interaction with them. Online channels such as social media, live chat, and email are excellent platforms to reach out to customers and provide answers to FAQs.
Conclusion
While there are tons of strategies to help you optimize your conversion funnel on your Magento store, it is necessary to test out and adopt the most suitable strategies that address the needs and desires of your customers. This is the surest way to optimize conversion rate on your Magento store.
