10 Reasons Why Typography is Important in Graphic Design

When designers include typography in graphic design and represent it in a professionaly way, it could change the way people react to a design.

If the designer carefully selects and is consistent in using a typeface, then that is just as important as using graphics, colors and pictures. These things create and solidify a professional brand.
The designer has to put a lot of thought in evoking an emotion, with the help of the font they choose. They have to be skillful in using typography commands, to get the attention they desire from the audience.

Designers want to communicate an idea to the audience, and then motivate them to take an action. There are 10 reasons why typography is really important in graphic design.

1. Speaks to the Audience

If a designer is able to execute a good typography, then it will surely accentuate the graphic design. The designer is able to evoke an emotion in the audience, like making them feel nostalgic. A good typography can speak to the viewer if it is legible, and tells the reader what a graphic is about. Before deciding on a font, the designer should make sure that he understands the core purpose of the company.

If they are bale to understand the point of the core product or article, only then they will be able to make it clear to the audience as well.

2. Alignment

When typography is used in graphic design, then the designer pays special attention to alignment. With the help of alignment, and arranging text properly, the graphic on a website can have a huge impact on the content.

The alignment makes the content readable and legible. When someone is using Microsoft Word, they will come across four kinds of alignment; right, left, centered and justified. However, with the help of CSS and Photoshop images, designer can align text in more ways than these four mentioned above.

Before aligning text, the designer has to make sure that he knows about different alignments. This method can be used to get an important message across to the reader.

3. Font is an Art

When the printing industry prints ads for different brands, they make sure that the typography they are using is compelling. With the help of different fonts like Typekit and squirrel, a graphic design can be made more beautiful. The font can be used an an art to represent the mood of an ad or a website.

One such font that designers can use is the Gotham font. This is a bold and architectural type of font, which has deep characters. The font belongs to the sans-serif typeface family, and is geometric in nature. The Gotham font has a broad design, with reasonable x height and is highly visible.

The most famous places where this font was used, was in the Presidential Campaign of Barack Obama in 2008, and for branding of Michigan State University.

It has four widths, and eight weights, making it a large family. It was created by Tobias Frere Jones for professional use, in the year 2000. Some of the most current examples, where this font was part of a graphic design is Coca Cola, and on television shows like Maury and Conan.

In 2014, Twitter announced that they are switching their font from Helvetica to Gotham. This font is even used by government agencies in New South Wales, which is a state of Australia.

4. Type Size

The size of a font is part of typography. When designer increase the font size, and make it larger, then they can use it as an advantage in their graphic design. A large font means that the audience is going to focus on the message, and will understand the purpose of the graphics.

For example, if a brand’s name is Fuel, and the designer wants to use typography in for the graphics, then they can make the size of the tagline bigger. They can say, ‘What’s fueling your car over the holidays?

The fuel in the tagline will be extra big, and that is how the customer would be able to retain a message and brand name.

5. Multiple Typefaces

When the designer uses typography in graphic design, he can use multiple typefaces. It is not necessary to stick to just one typeface, in every graphic design or ad, because it might get boring for the audience.

A designer should use multiple typefaces, which are appropriate for the graphic, and can send the right message to the audience. However, in using multiple typefaces the designer should not make the design too messy to read. The text and the graphics should always be legible.

6. Information Hierarchy

If the graphic design contains information, then typography can help in developing a proper information hierarchy. This is often used in magazines, where designers use a separate typeface for each category.

For example, news about economy won’t be written the same, as news about fashion and latest trends. Each graphic design and its text will use a typeface, which will deliver the nature of its content.

7. Creating Harmony

Some graphic designs only need one typeface, as they create harmony among the design. If the same pattern is repeated, then the audience will become familiar with it. Moreover, when the same design is used on a website, then it provides it with an artistic effect.

The alignment of the font, the correct proportion, and how the graphic is organized, will define the visual harmony it creates. If the designer doesn’t have to change the pattern frequently, then he can get done with graphics in no time.

8. Professionalism

When things are done in a professional way, then professional tools have to be used. Typography design is all about adding beauty to graphics or text. If the designer uses the correct typography, and not something inappropriate, then that would reflect professionalism.

The correct font and font size have to be used, because it gains the trust of the customers. It will add benefits for the brand and its products, if they have a website.

9. Manipulation of Words

Typography can control minds, and this is not an exaggeration. The font that a website uses, it will alter the perception of the audience or the visitor of the website. The font should always reflect the tone of the brand’s website, because it is an easy way to transfer and communicate ideas.

Moreover, the typography one designs, it helps the audience connect with the goals and vision of the brand, and to recognize its purpose. Every font has a unique component, which tells a story to the audience.

If a designer wants a website’s visitor to get attached to it, then they should use a proper typography design.

10. Readability

What good is a content, when the audience isn’t able to understand it? In choosing a font for the website, a designer should choose something that every user can understand.

Most users have to squint to make sense of a website’s font, because the designer didn’t pay attention to typography.

The key here is that, a designer has to make the content of a website visually appealing, or else the audience won’t be impressed. They have to use typography, select a typeface, size, and then the width of the font. In doing so, they have to choose colors for the text and the background.

The designers have to decide how much white space they want to leave out, and whether they should add more information or not.

In simpler words, typography is like word art, but much deeper than just choosing the right font. The key here is to develop typography skills, before executing this technique in advertisements or websites.

Conclusions

We hope this guide will help you to learn all about the importance of typography in graphic design as we have explained each reason in detail so it should be pretty clear that why graphic designers need to focus on typography in their designs.