Why You Should Use Animated Videos On Your Website

Across the globe and industries, animated videos have become a powerful medium for marketers to ensure their brands get the kind of outreach they are aiming for. Driven by visual aesthetics, music, and a voiceover that helps stimulate viewers and, above all, the power to tell a story, make animated videos one of the most effective methods to share information, a message, or to even entertain.

Even though animated videos have been around for a while, there are still some businesses that ignore, misunderstand, or underestimate how effective integrating animated videos on your website can be for the overall brand.
However, the first step to create an impactful video for your website is to understand how they can empower your business. So, let’s find out different reasons why your website needs to include animated videos.

They Help In Reducing Website Bounce Rate

One of the most prevailing reasons why most businesses invest in high-quality animated videos is that they tend to keep visitors on your website longer. This means integrating videos on the site can reduce the website’s bounce rate. It builds a level of interest and anticipation around your brand, and it makes people want to find out more.

However, your website visitors not only stay on the webpage for longer if they animated videos there, but it will also encourage them to engage more while on the site, and some may even revisit. Besides, you can use different analytics tools, like Google Analytics, that help you see real-time statistics on how the video is performing on your website. This will help you understand what works for your audiences and when can you use some adjustments.

Provide a More Fulfilling Brand Experience

These days, people want more than just to buy a product or service. They are consciously or unconsciously looking for a full-fledged brand experience. They want to interact with an intuitive website with exciting content, including animated videos that keep them informed and educated. Running a successful business is more challenging than it used to be. Companies have to be more in check of what their audiences are expecting from them and how well they are delivering to it.

2D animation videos are a great way to provide a top of the line brand experience that people, in general, are seeking. Whether you want to introduce an all new product line or services, announce holiday season discounts, or share unique features of your product, videos are the best way to do it. Animated videos help you inform, educate, and entertain your customers, all at the same time.

Help Nourish Qualified Leads

One of the most significant goals of any business in relation to their website is to nourish their business leads and convert them into paying customers. An original animated video with the right approach can help you do just that.

As videos are a more powerful tool to share the brand message, animated videos on websites will be better able to provide information more effectively than any other marketing material.

Businesses can even create unique animated videos to use for each stage of the buyers’ funnel, with appropriate messaging. A lot of people find sales representatives too aggressive or pushy when it comes to converting leads. However, engaging videos on your website might get the job done without much hassle. Also, videos are a lot less boring than just plain content, so do consider this when devising your website marketing strategy.

Increase Your Return Rate

As we know, impactful animated videos can effectively engage users and increase your brand’s credibility. They can also impact your visitors’ purchasing decision. Video marketing is being touted as the future of content marketing, and there is a reason for it. Animated videos speak directly to your audiences, and an interactive video can be a fantastic incentive for people to actually act on the call-to-action.

That’s how animated videos can effectively help increase your return rate. As a business, you want to spend more on marketing content that brings you a higher return on investment, which is why an increasing number of companies have started to produce video content for their website and other digital channels like YouTube.

Using the right approach and setting up the message and story in a manner that incentivize the audience and a rightly placed call-to-action can completely change the game for your business.

Gain More Website Traffic

These days building a robust online presence is all about comments, shares, likes, and following. Including interesting animated videos on your website helps you increase your website traffic as well. You can share the link of the video on your website, and whether it’s on your homepage, service page, or blog post, you can share the link on social media channels of your brand as well. This will help you make your social media content more engaging for your followers, and this can also give them a reason to come to your website and learn more about your brand and your products or services.

Besides, there are a lot of listing platforms that feature fascinating video content on their website or refer them when making a point. If you are working with a talented 2D animation company, chances you are can produce high-quality videos that are loved by digital audiences. They get your website more organic traffic.

Add To Your Online Creditability

With increasing digitalization in the business world, online creditability can present a lot of opportunities for brands. Whether its word of mouth, business referrals or customers’ feedback, businesses are always looking for new ways, they can add more credibility to the brand on digital channels. An outstanding way to do that is to create and integrate animated videos on your website.

The Internet is full of websites. The fight to gain your customers’ attention is only getting more robust as time passes. As creating a website these days is relatively easy, people look for additional factors that tell them if a particular brand is high-end.

High-quality video content on your website not only makes you stand out, but it also shows that you have invested in the brand. Whereas, when your video talks about problems your customers face and share a solution that can help them and change their lives, it builds a position image of the brand and consequentially build brand credibility.

Build a Stronger Connection With The Target Audience

In this time and age, if your brand isn’t able to build a personal relationship with the audience, it cannot achieve its true potential. Today, audiences want to be engaged and feel connected on digital platforms. This is also why a substantial majority of businesses are making efforts to build their social media community. Companies want to engage with audiences in a way that is more up-close to their actual lives.

Animated videos are an excellent visual tool to tell stories. Brands can create customized characters or include particular scenarios that their customers will be able to empathize with. The sound effects, music, voiceover, dialogues, backgrounds, animation, and the story itself, all these elements make animated videos a powerful way to provoke specific emotions. Hence, animated videos on your website will enable the business to better connect with their existing customers or prospects on a more personal level.

Promote Loyalty Towards The Brand

Businesses can smartly use animated videos to increase customers’ loyalty towards the brand. There are several strategies that companies can exercise to achieve this result. For example, you can ask your social media followers to share the video link on the website for a coupon or some discount or for performing any other specific action.

The more you continuously keep your customers engaged, the more you nourish their loyalties. A brilliant way to do that is to offer different incentives for clients who bring your referral business, or you could offer them a discount on their project. You can be as creative with the incentives as you like. Do remember, building customer loyalty takes time. As you give them more reasons and keep them invested and interested in the brand with regular animated videos, the process fastens.

Why Do Businesses Need to Hire a Professional Video Animation Studio?

When it comes to producing impactful animated videos, your 2D animation video production partner plays a significant role. How effective your corporate videos are at achieving the goals like increasing brand credibility, nourishing business leads, and providing a rewarding experience depends a lot on your studio’s ability to produce high-quality videos.

Hence, it is critical that you take your time, research, and find the right team of experts that can work well with your business.

Moreover, there is also a learning curve when creating animated videos. As you include videos on your website, the analytics help you recognize what kind of videos are working well for your audience and which one of them are not doing so well. Hence, you need a studio with an extensive range of skills in a video animation. So they can guide you in producing interesting videos with different animation styles, characters, and stories that connect with diverse audiences at different stages.

You must understand, your business videos are as amazing as your 2D animation video company. So, make sure you find the best team for your brand.

Wrap up

People love stories, and they like to feel a connection with a brand that they are about to associate with and what better way to tell a story than an animated video with engaging visuals, animations, and music. Inspired animated videos on your website can make a big difference in how your target audience views the brand, and it also impacts their decisions. Hence, there are several reasons to include videos on your websites creatively, all you need is to find the right 2D animation video company for your business.